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Monday, January 19, 2026

Geoff Burch – Perils of positive thinking

In this Sales Toolkit, Geoff Burch shares his thoughts on the perils of positive thinking.

Burch argues that the popular self-help mantra of positive thinking can actually be harmful if taken too far. He suggests that excessive positivity can lead to a lack of critical thinking, denial of reality, and a false sense of security that can ultimately hinder personal and professional growth.

Geoff provides examples of how blind optimism and overconfidence can lead to poor decision-making and missed opportunities. He proposes that a more balanced approach that takes into account both the potential risks and rewards of a situation is more likely to lead to success.

Key Takeaways from Geoff Burch:

  • Why over-optimistic positive thinking can actually be counterproductive.
  • Learn to change your self-talk when faced with a problem.
  • Avoid super highs and deep lows and develop buoyancy, a frame of mind where you can survive no matter what happens.

About Geoff:

Geoff Burch is the original and legendary Alternative Business Guru and a world-renowned business speaker.

The author of six best-selling business books, he is also a regular presenter on BBC television and radio.

Having been awarded the title ‘Business Communicator of the Year’ by the Speechwriters Guild, Geoff has also been voted one of the world’s Top Ten Motivational Speakers, so you can be confident that you, your people and your event, are in safe hands.

Geoff Burch – Keynote speaker, sales expert author and Business guru.

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