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ENABLEMENT HUB

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

Salesforce, Google Cloud expand strategic partnership for flexible enterprise AI capabilities

NEXT EVENT

ESSENTIALS

Enablement Extracted – Amplify not Replace

In the second episode of Enablement Extracted, James discusses the recent success of their platform, Replicate, which has seen a surge in usage...

5 SMART sales goals and how to achieve them

Setting and achieving sales goals is critical for any sales team, especially during periods of economic uncertainty. When times are challenging, efficient operations are...

What is B2B Sales? Definition, Process & Techniques

B2B selling presents unique challenges. Deal cycles are longer, there are more stakeholders involved in the decision-making process, and sellers are expected to have...

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

23Sep

Vicky O’Farrell & Anthony Stears – Stop Knocking & Start Selling

Online Event: Register via Link

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LEADERSHIP INTERVIEWS

Anna Hiett – How to create, scale & evolve a sales training programme from scratch

There was a time when organisations might have hundreds of people in their sales team, but no organised internal sales training function. Fortunately, over the...

Richard Smith – Engage Your Customers in a Tough Environment

Spencer George – Enabling a Go-To-Market Strategy

Louis Jonckheere – Enabling seller success with Technology

Patrick O’Driscoll – Double your sales team whilst working remotely

ARTICLES

How to enhance Knowledge Management

Knowledge management plays a vital role in enabling organizations to thrive and grow. Through partnerships with thousands of companies, we have recognized the significance...

Why Sales Enablement is Crucial to Modern Business Success

Sales Enablement vs. Revenue Enablement

Call for Nominations: Recognising Sales Influencers

Salesforce, Google Cloud expand strategic partnership for flexible enterprise AI capabilities

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director of Sales Excellence

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Commercial
Enablement

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”