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Saturday, March 2, 2024

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement takes a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimizing the entire customer journey.”


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ENABLEMENT HUB

ESSENTIALS

Louis Jonckheere – Enabling seller success with Technology

Discover the expertise of Candice Arnold, Marketing Operations & ESM CMO at IFS, as she shares insights on lead generation strategies.

What is Sales Operations, and how does it differ from Sales Enablement?

If you haven’t heard of Sales Operations, otherwise known as Sales Ops, before, you’re probably wondering what it is? Sales Operations is the set of...

Sheevaun Thatcher – The Business of Enablement

Discover the expertise of Candice Arnold, Marketing Operations & ESM CMO at IFS, as she shares insights on lead generation strategies.
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LEADERSHIP INTERVIEWS

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ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Director, International
Enablement

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director of
Sales Excellence

Rebecca Bell
Director & Team Lead,
GTM Enablement