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London
Friday, November 14, 2025
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ENABLEMENT HUB

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ESSENTIALS

Here’s Why You Should Send Your Marketing People to a Sales Conference

Are you making plans for the 2019 National Sales Conference? Checking out the speaker bios, booking hotel nights, registering your salespeople? Have you thought...

Sales Enablement vs. Revenue Enablement

Sales Enablement is undergoing a transformation in the Sales world. Its future is being debated. Its foundations are being questioned. And it’s all because...

Sheevaun Thatcher – The Business of Enablement

In this Interview, Sheevaun discusses the importance of sales enablement and its impact on business success. She also explains that sales enablement is about...
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ENABLEMENT EXTRACTED

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LEADERSHIP INTERVIEWS

ARTICLES

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

 

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director GTM
Enablement

 

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Senior Sales
Enablement Partner

 

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”
“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”