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MACH 2026: MTA Calls for UK Sovereign Manufacturing Capability Fund

New MTA survey reveals 74% of UK manufacturers want to boost sovereign capacity but face major funding barriers. Read the MACH 2026 opening day report.

What is B2B Sales? Definition, Process & Techniques

B2B selling presents unique challenges. Deal cycles are longer, there are more stakeholders involved in the decision-making process, and sellers are expected to have...

Gartner Unveils ‘Revenue Action Orchestration’: Why Sales Stack Consolidation is the New Priority

Gartner launches the Revenue Action Orchestration (RAO) category, naming Clari a Leader. Learn how unified Sales AI is consolidating tech stacks and driving 398% ROI.
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LEADERSHIP INTERVIEWS

ARTICLES

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

 

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director GTM
Enablement

 

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Senior Sales
Enablement Partner

 

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”
“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”