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ESSENTIALS

How to turn Industry Standards into Sales Success

National Occupational Standards (NOS) and Apprenticeship Standards aren't just frameworks – they're your blueprint for sales excellence. By aligning your strategy with these industry-recognised...

Synthesia Raises $200m: How Conversational AI Can Aid Sales Enablement

London's Synthesia hits a $4bn valuation to target the Sales Enablement Conversational AI market. Learn how interactive agents are replacing static sales training

A Gold Rush for RAIN Group: Global Sales Training Leader Sweeps the Stevie Awards

RAIN Group wins three Gold Stevie Awards in 2026 for sales training, thought leadership, and its work with Lenovo. See the secrets behind their success.
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LEADERSHIP INTERVIEWS

ARTICLES

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

 

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director GTM
Enablement

 

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Senior Sales
Enablement Partner

 

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”
“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”