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Monday, July 22, 2024

George Walker – Get Past Gatekeepers With Ease

In this Sales Toolkit, George Walker from SugarCRM shares valuable insights on dealing with gatekeepers effectively. They emphasise the importance of familiarity and a smooth introduction when you encounter gatekeepers. Additionally, being specific about the purpose of your call can help you sound like an expert in your field and increase your chances of success. Finally, George suggests using humour to address the common request to send emails to generic addresses, opening the door to alternative communication methods.

Key Takeaways from George Walker:

  • Familiarity and Introduction: Start your conversation with gatekeepers by adopting a familiar tone and introducing yourself confidently.
  • Specificity Wins: When asked about the purpose of your call, be specific and clear about your intentions.
  • Inject Some Humour: Don’t hesitate to add a touch of humour when gatekeepers propose sending emails to generic addresses.

About SugarCRM:

SugarCRM is an award-winning CRM with fans in 120 countries. Their commitment to creating customers for life has landed them in the position of being named a ‘Champion’ in the 2023 CRM Emotional Footprint Awards by Software Reviews—a ranking based entirely on user input. Now organisations ranging from universities to banks to global technology companies are seeing what happens when you let the platform do the work.

Their mission is to help marketing, sales, and customer service teams achieve high-definition customer experience by providing the CRM platform that makes the hard things easier.

George Walker – Regional Sales Executive at SugarCRM


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