“CRM stands for customer relationship management. As its name suggests, CRM software is a system for managing customer relationships. CRM connects your sales, marketing and service teams by letting the platform do the work so they can focus on boosting productivity, business growth and engaging customers in the moments that matter”

FEATURED CONTENT

ESSENTIALS

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

If you’re feeling the pressure to do more with less, you're not alone. Today’s fast-paced business world sees growing companies constantly looking for ways...

Don’t Miss Localization in Your Sales Strategy

In the modern, digitally connected world, the SaaS services market presents the unique advantage of potential global coverage. This not only broadens your reach,...

How Sales Data Can Help Your Organisation Grow

The art of sales has traditionally been a profession based on intuition and the power of persuasion. The best salespeople have been those with the human...
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SALES TOOLKITS

George Walker – Get Past Gatekeepers With Ease

In this Sales Toolkit, George Walker from SugarCRM shares valuable insights on dealing with gatekeepers effectively. They emphasise the importance of familiarity and a...

Tim Gale – Time to Learn: Boosting Your Productivity

Tim Gale – Leveraging Technology and AI for Sales Success

George Walker – Effective Voicemail Prospecting

ARTICLES

National Sales Conference Drives Business Growth and Innovation

The National Sales Conference returned to the National Motorcycle Museum in Birmingham, bringing together more than 650 of the UK's most forward-thinking revenue leaders...

6 CRM Processes to Boost Sales Efficiency

6 Steps to Define Proactive Selling

Monetizing Data: Unleashing the Revenue Potential of your ERP Data in CRM

Using Sales Data for Better Prospecting

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UPCOMING EVENTS

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