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ENABLEMENT HUB

Enablement Extracted – Enablement’s Best Friend

Enablement Extracted – Coachability is the new Scalability

NEXT EVENT

ESSENTIALS

Richard Smith – Engage Your Customers in a Tough Environment

Discover the expertise of Candice Arnold, Marketing Operations & ESM CMO at IFS, as she shares insights on lead generation strategies.

Rebecca Bell – Protecting and Growing your Client Base

Discover the expertise of Candice Arnold, Marketing Operations & ESM CMO at IFS, as she shares insights on lead generation strategies.

Patrick O’Driscoll – Double your sales team whilst working remotely

Discover the expertise of Candice Arnold, Marketing Operations & ESM CMO at IFS, as she shares insights on lead generation strategies.

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ENABLEMENT EXTRACTED

Enablement Extracted – Enablement’s Best Friend

Enablement Extracted – Coachability is the new Scalability

Enablement Extracted – Amplify not Replace

UPCOMING EVENTS

10May

MHiS: How to improve team wellbeing & performance

Online Event: Register via Zoom

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LEADERSHIP INTERVIEWS

Richard Smith – Engage Your Customers in a Tough Environment

Discover the expertise of Candice Arnold, Marketing Operations & ESM CMO at IFS, as she shares insights on lead generation strategies.

Winnie Palmer – How Sellers Thrive With A Marketing Mindset

Sheevaun Thatcher – The Business of Enablement

Guy Rubin – What is Rev Ops and do you need it?

Spencer George – Enabling a Go-To-Market Strategy

ARTICLES

What is B2B Sales? Definition, Process & Techniques

B2B selling presents unique challenges. Deal cycles are longer, there are more stakeholders involved in the decision-making process, and sellers are expected to have...

10 essentials of a content marketing strategy

Why Sales Enablement is Crucial to Modern Business Success

Here’s Why You Should Send Your Marketing People to a Sales Conference

The Growing Need for AI in Sales Enablement

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Director, International
Enablement

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director of
Sales Excellence

Rebecca Bell
Director & Team Lead,
GTM Enablement

Winnie Palmer
EMEA Head
Of Marketing

Kieran Smith
GTM Enablement & Productivity Lead – EMEA & APAC

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”