In this Sales Toolkit, Simon Hazeldine introduces the concept of strategic business development for account managers.
He explains how developing long-term relationships with customers and identifying the right opportunities can lead to greater success.
Simon outlines how strategic business development differs from mainstream business development, emphasising the importance of having the right conversations with the right people at the right time to build lasting relationships.
Simon also breaks down the balance between strategic and tactical activities that are crucial for successfully managing accounts in the long term.
Key Takeaways from Simon:
- Understand how strategic business development focuses on long-term relationships and customer needs.
- Learn the difference between strategic and tactical activities in developing and managing accounts.
- Discover how to align your business development efforts with customer buying processes and decision-making units for maximum impact.
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About Simon Hazeldine:
With 35 years of experience in sales and negotiation, Simon Hazeldine is a renowned keynote speaker, consultant, and bestselling author based in Leicester, England. A graduate of Loughborough University, Simon empowers businesses to achieve more sales, more often, with higher margins through his dynamic speeches, consulting services, and practical training programs.
Simon’s expertise in revenue transformation and sales performance has led him to work with numerous clients globally, delivering tailored strategies that leverage people, processes, and technology for sustainable growth. His practical approach ensures ongoing improvements in sales productivity and performance.
As an accomplished author, Simon has penned several influential books, including “Neuro-Sell: How Neuroscience Can Power Your Sales Success” and the “Bare Knuckle” series on selling, negotiating, and customer service. His “Brain Friendly Selling”® methodology is a testament to his innovative approach to sales.
Simon’s training programs in sales leadership, management, key account management, and negotiation are highly regarded for their effectiveness and practicality. Whether in person or remotely, his goal is to help businesses transform their sales strategies and achieve their performance goals.
