In this Sales Toolkit from Simon Hazeldine, this is step 1 out of 3 in the account management process.
In this video, Simon focuses on helping you understand your customer’s organisation from a strategic perspective. By analysing key external and internal factors, Simon equips you with the tools necessary to create a customer-centric account strategy.
This step lays the foundation for building effective relationships and aligning your efforts with your client’s long-term objectives.
This video is the first of three critical steps designed to enhance your account management approach, setting you up for success.
Key Takeaways from Simon:
- Understand the importance of a strategic approach to analysing your customer’s organisation.
- Learn how to apply tools like PESTLE and SWOT analysis to uncover critical insights about your client’s challenges and opportunities.
- Begin building a strong foundation for your account strategy by aligning your efforts with your customer’s goals.
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About Simon Hazeldine:
With 35 years of experience in sales and negotiation, Simon Hazeldine is a renowned keynote speaker, consultant, and bestselling author based in Leicester, England. A graduate of Loughborough University, Simon empowers businesses to achieve more sales, more often, with higher margins through his dynamic speeches, consulting services, and practical training programs.
Simon’s expertise in revenue transformation and sales performance has led him to work with numerous clients globally, delivering tailored strategies that leverage people, processes, and technology for sustainable growth. His practical approach ensures ongoing improvements in sales productivity and performance.
As an accomplished author, Simon has penned several influential books, including “Neuro-Sell: How Neuroscience Can Power Your Sales Success” and the “Bare Knuckle” series on selling, negotiating, and customer service. His “Brain Friendly Selling”® methodology is a testament to his innovative approach to sales.
Simon’s training programs in sales leadership, management, key account management, and negotiation are highly regarded for their effectiveness and practicality. Whether in person or remotely, his goal is to help businesses transform their sales strategies and achieve their performance goals.
