In this Sales Toolkit, Vanessa Ugatti shares her expertise on how to increase sales by understanding and implementing three key principles that determine true worth.
Vanessa highlights the importance of identifying and communicating your true worth to potential clients in order to build lasting and profitable relationships. Through her experience as a pricing consultant and author, she has identified three key principles that can help you better understand and communicate your true worth: value, uniqueness, and alignment.
Throughout the video, Vanessa provides practical tips and strategies for applying these principles to your sales approach. She emphasizes the importance of focusing on the value you bring to your clients, highlighting your unique strengths and differentiators, and aligning your sales approach with your personal values and goals.
Key Takeaways from Vanessa Ugatti:
- 3 of Vanessa’s Key True Worth Principles which will transform your sales.
- Why you must be in charge of the sales process.
- When you understand this, it will be so much easier to sell.
- How you can determine your own success.
Vanessa Ugatti, the creator of True Worth, keynote speaker, trainer and coach, dramatically shifts your thinking enabling you to increase revenue ethically, without having to work harder, by sharing her ground-breaking TRUE WORTH step-by-step methodology. This leads to a wealthier business and healthier and happier staff.
She knows that it is so easy for professionals who sell or salespeople to fall into the trap of undercharging or discounting, because of a fear of losing the sale. This is a powerful, yet negative motivator which puts them on the back foot every time and may cost thousands in lost revenue.
Vanessa’s unique ability, to bring out the best in people, has evolved for her over many years of facing similar challenges, both professionally and personally – even questioning her own value in business.
In fact, her reason for creating True Worth was that, as a heart-led person, she was utterly clueless at charging, many moons ago.
This is no longer the case. She now deeply understands her worth and is relaxed having those money conversations with clients. She genuinely cares about them and wants the best for them too.
Furthermore, she embodies being able to charge her true worth and still remain a lovely person.
This is what makes Vanessa the perfect person to help you or your team get paid their true worth, as she understands this very human problem from the inside out.