In this Sales Toolkit from Simon Hazeldine, this is the final step in the account management process.
In this video, Simon helps you analyse your competition to understand who you are up against and how to compete effectively. By assessing both your strengths and weaknesses as well as those of your competitors, you can develop a strategic response plan to position yourself for success in your accounts.
This final step of the process equips you with the tools needed to not only respond to competitive threats but also leverage opportunities that set you apart in the eyes of your customers.
Key Takeaways from Simon:
- Learn how to conduct a SWOT analysis from your customer’s perspective to assess both your strengths and your competitors’ weaknesses.
- Discover strategies to neutralise your competitors’ strengths and capitalise on their weaknesses.
- Understand the importance of balancing attention to competitors while maintaining a customer-obsessed approach.
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About Simon Hazeldine:
With 35 years of experience in sales and negotiation, Simon Hazeldine is a renowned keynote speaker, consultant, and bestselling author based in Leicester, England. A graduate of Loughborough University, Simon empowers businesses to achieve more sales, more often, with higher margins through his dynamic speeches, consulting services, and practical training programs.
Simon’s expertise in revenue transformation and sales performance has led him to work with numerous clients globally, delivering tailored strategies that leverage people, processes, and technology for sustainable growth. His practical approach ensures ongoing improvements in sales productivity and performance.
As an accomplished author, Simon has penned several influential books, including “Neuro-Sell: How Neuroscience Can Power Your Sales Success” and the “Bare Knuckle” series on selling, negotiating, and customer service. His “Brain Friendly Selling”® methodology is a testament to his innovative approach to sales.
Simon’s training programs in sales leadership, management, key account management, and negotiation are highly regarded for their effectiveness and practicality. Whether in person or remotely, his goal is to help businesses transform their sales strategies and achieve their performance goals.
