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Friday, December 8, 2023

Sarah Furness – Performance Under Pressure

In this Sales Toolkit video, Sarah Furness provides valuable insights into how to perform under pressure in sales. She draws from her extensive experience as a coach, trainer, and speaker to provide practical tips for handling high-pressure situations in the sales process.

Sarah emphasizes the importance of mental and emotional preparation, including techniques for managing stress and building confidence. She also provides specific strategies for handling objections and closing deals in the face of challenging circumstances.

Whether you’re new to sales or a seasoned pro, Sarah’s advice will help you stay focused and perform at your best, even in the most high-pressure situations. So if you’re looking to boost your sales performance and increase your success rate, be sure to check out this valuable toolkit from Sarah Furness.

Key Takeaways from Sarah Furness:

  • The key to high performance is UNI-tasking
  • The “busy” narrative has created a learned behaviour of multitasking – but we can re-learn how to uni-task
  • The key to success is creating the conditions for uni-tasking and overcoming the barriers to uni-tasking.

About Sarah:

Sarah spent 20 years as an RAF helicopter pilot and Squadron Leader, leading operational combat tours in Iraq and Afghanistan. During her experiences at home and war, she learned that tough, capable people don’t always feel as strong as they look.

This prompted her to create Well Be It – specifically for leaders in mentally demanding environments, so they can create resilient, high-performing teams. She drew on her experiences as a combat helicopter pilot and mindfulness coach to create the Healthy Automatic Behaviours In Threatening Scenarios (H.A.B.I.TS.) approach – a way to train the mind to be bombproof under pressure without compromising on tenacity or performance.

In this video, you will learn the ONE thing that kills performance and productivity whilst increasing burnout… and the ONE thing that you need to do to change that. In sum, you will learn that the key to high performance is to do ONE thing at a time.  

Contains some good-natured banter. 

Sarah Furness – Speaker, Executive Coach, and Former Combat Helicopter Pilot.



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