In this Sales Toolkit from Simon Hazeldine, learn how to create an effective account plan using the M.O.S.T. framework: Mission, Objectives, Strategies, and Tactics.
In this ninth video, Simon outlines a clear, four-step approach that will help you define your long-term goals for each account, set measurable milestones, and create actionable strategies and tactics to achieve them. This process ensures that your account plan is both practical and aligned with your customer’s goals.
This video provides the blueprint for developing a strong account plan that drives results and ensures long-term success.
Key Takeaways from Simon:
- Learn the four steps of the M.O.S.T. framework for creating a successful account plan.
- Discover how to define long-term account goals and set measurable objectives for tracking progress.
- Understand the difference between strategies and tactics and how to apply them effectively to achieve your account mission.
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About Simon Hazeldine:
With 35 years of experience in sales and negotiation, Simon Hazeldine is a renowned keynote speaker, consultant, and bestselling author based in Leicester, England. A graduate of Loughborough University, Simon empowers businesses to achieve more sales, more often, with higher margins through his dynamic speeches, consulting services, and practical training programs.
Simon’s expertise in revenue transformation and sales performance has led him to work with numerous clients globally, delivering tailored strategies that leverage people, processes, and technology for sustainable growth. His practical approach ensures ongoing improvements in sales productivity and performance.
As an accomplished author, Simon has penned several influential books, including “Neuro-Sell: How Neuroscience Can Power Your Sales Success” and the “Bare Knuckle” series on selling, negotiating, and customer service. His “Brain Friendly Selling”® methodology is a testament to his innovative approach to sales.
Simon’s training programs in sales leadership, management, key account management, and negotiation are highly regarded for their effectiveness and practicality. Whether in person or remotely, his goal is to help businesses transform their sales strategies and achieve their performance goals.
