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Monday, July 22, 2024

Dominic Colenso – How To Pitch With IMPACT (Technique 6/6)

If you work in sales, you’re always pitching. If you don’t work in sales, you’re always pitching too! Every conversation we have, every email we write, every Zoom call we join moves our audience closer to or further away from buying into our ideas, products, or services.

There are a staggering 35 million PowerPoint presentations given worldwide every single day. LinkedIn, WhatsApp, MS Teams are constantly pinging and dinging to distract and divert. We’re continually competing for our prospects’ attention across a sea of noise.

The best sales people stand out. They captivate their audiences. They ensure their message lands.

Key Takeaways from Dominic Colenso:

There are 6 key areas you need to focus on if you want to pitch with impact. In this video series, communications expert and former Hollywood actor Dominic Colenso delivers some quick wins for supercharging your pitch performance in each.

You’ll also find the link to his Pitching With IMPACT scorecard below, which allows you to benchmark your skills and identify quick wins for improvement.

  1. INTENTION – Less is more.

If you want your message to be memorable you’ve got to keep it simple. Use this proven framework to make your pitch more sticky. 

  1. MINDSET – Don’t sell, serve. 

We all hear voices in our heads. Discover how a simple switch in focus can banish nerves and get you in the zone. 

  1. PRESENCE – Turn it up to 8.

Whether face-to-face, on camera or on the phone, you get to control the energy of the conversation. Here’s how to do it. 

  1. AUDIENCE – It’s not about you. 

No one cares how good your product or service is, they care about their problem. Use this technique to show you understand them and their world.

  1. CONTENT – Kill the PowerPoint

Sides won’t make the sale, only you can. Learn how to take back the spotlight and use your sales aids to reinforce your message. 

  1. TECHNIQUE – Be forensic 

You can’t win them all, but you can learn from every single one. Make this simple step part of every sales process. 

Want to increase your IMPACT?

Dominic and his team at In Flow have developed the free Pitching with IMPACT Scorecard to help you benchmark your pitch performance. The scorecard takes less than 3 minutes to complete, and you’ll receive a detailed, personalised report with recommendations for what you should be focusing on. 

Take the scorecard now!

Assess MY performance

Assess my TEAM’S performance

About Dominic:

Communication expert, and author of the bestselling book “IMPACT: How to be more confident, increase your influence and know what to say under pressure”

Straight out of drama school, Dominic closed the most important sales conversation of my life through the audition that landed me a leading role in the Hollywood action film, Thunderbirds.

That launched his career as an actor, director, and teacher at some of the UK’s most prestigious institutions, including The Royal Academy of Dramatic Art.

Experience in the rehearsal room, on stage, in front of the camera and behind the lens were the foundation he needed to expand his career into the exciting world of keynote speaking, training, and coaching.

Dominic Colenso – Empowering Sales Teams & Leaders To Communicate With Impact


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