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Wednesday, October 15, 2025

Jim Preston – Changing The Buyer’s Behaviour

In this Sales Toolkit video, Jim Preston shares valuable insights on how to identify and respond to shifts in buyer behaviour to stay ahead of the competition.

With his expert knowledge and practical tips, he helps sales professionals develop the skills needed to succeed in today’s dynamic marketplace.

By incorporating Jim’s strategies into their sales approach, individuals can increase their effectiveness and close more deals. Overall, Jim’s Sales Toolkit video provides invaluable guidance for anyone looking to stay ahead of the game in the fast-changing world of sales.

Key Takeaways from Jim Preston:

  • Learn to articulate the unique business value
  • Learn the 3 key stages of successful listening
  • Understanding your customer for better prospecting results

About Jim:

Jim Preston is an experienced sales professional with a track record of driving revenue growth and achieving business objectives. With over 15 years of experience in the industry, Jim has developed a deep understanding of buyer behaviour and how to leverage it to create successful sales strategies.

He is a skilled communicator and has a talent for building strong relationships with clients and colleagues alike. Jim is passionate about sharing his expertise with others and is a sought-after speaker on topics such as changing buyer behaviour and sales strategy.

Jim Preston – VP of Sales @ Ben | CRO School Graduate | SFDC Alumn

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