Jim Preston – Changing The Buyer’s Behaviour

In this Sales Toolkit video, Jim Preston shares valuable insights on how to identify and respond to shifts in buyer behaviour to stay ahead of the competition.

With his expert knowledge and practical tips, he helps sales professionals develop the skills needed to succeed in today’s dynamic marketplace.

By incorporating Jim’s strategies into their sales approach, individuals can increase their effectiveness and close more deals. Overall, Jim’s Sales Toolkit video provides invaluable guidance for anyone looking to stay ahead of the game in the fast-changing world of sales.

Key Takeaways from Jim Preston:

  • Learn to articulate the unique business value
  • Learn the 3 key stages of successful listening
  • Understanding your customer for better prospecting results

About Jim:

Jim Preston is an experienced sales professional with a track record of driving revenue growth and achieving business objectives. With over 15 years of experience in the industry, Jim has developed a deep understanding of buyer behaviour and how to leverage it to create successful sales strategies.

He is a skilled communicator and has a talent for building strong relationships with clients and colleagues alike. Jim is passionate about sharing his expertise with others and is a sought-after speaker on topics such as changing buyer behaviour and sales strategy.

Jim Preston – VP of Sales @ Ben | CRO School Graduate | SFDC Alumn

RECOMMENDED FOR YOU

Simon Hazeldine – Understand The Competition

In this Sales Toolkit from Simon Hazeldine, this is the final step in the account management process. In this video, Simon helps you analyse your...

How to Perfect the Art of the Soft Sell

As pushy sales techniques become ‘old school’, soft-selling has grown in prominence. Today’s prospects continually favour inbound, rather than outbound. Soft selling is a...

George Donovan – Build an SMB sales team with rookies

Over the years, I have seen companies take many approaches when broadening their go-to-market strategy from an SMB focus to Enterprise or vice versa.  The...
- Advertisment -

FEATURED

Insurance Insider Honours 2026: The Winners Revealed

The full winners list from the Insurance Insider Honours 2026. Discover who won Broker of the Year, AI Implementation of the Year, and the Lifetime Achievement award at the 30th anniversary celebration.