18.1 C
London
Wednesday, September 17, 2025

Francisco Mahfuz – How to tell elevator stories, not pitches!

In this Sales Toolkit, Francisco Mahfuz shares his insights on how to create an effective elevator story. He emphasizes the importance of crafting a narrative that is not just a pitch, but a story that can engage and captivate your audience in a short period of time.

He suggests that an elevator story should be crafted in a way that is relatable, emotional and memorable. Francisco also gives practical tips on how to structure an elevator story and provides examples of how to apply this technique in different scenarios.

When your communication is confusing or artificial, customers don’t care, sales don’t close, and presentations bore everyone to sleep. 

It doesn’t have to be that way. 

Through intentional storytelling, your customers will engage, sales will grow, and you’ll become unforgettable. 

Key Takeaways from Francisco Mahfuz:

  • Why you should never tell people your job title. 
  • How to describe what you do in a way that leaves everyone wanting to hear more. 
  • Three elevator story approaches that you can use in meetings, events, social media, presentations, and interviews. 

About Francisco:

Francisco Mahfuz has always loved speaking, even before he had anything useful to say. He’s been telling his stories in front of audiences for close to a decade and even became a National Champion of public speaking. 

Today, Francisco is a keynote speaker and storytelling coach and offers communication training to individuals and international organisations. He’s the author of “Bare: A Guide to Brutally Honest Public Speaking” and the host of “The Storypowers” Podcast. 

Francisco Mahfuz – Keynote Speaker & Story Coach

RECOMMENDED FOR YOU

Simon Hazeldine – What Is Strategic Business Development?

In this Sales Toolkit, Simon Hazeldine introduces the concept of strategic business development for account managers. He explains how developing long-term relationships with customers...

Sales Readiness Unlocks Revenue Growth

The B2B landscape is rapidly evolving. Sales teams must keep pace with the latest market developments, new products and services, buyer behaviour, competitor news,...

NSC 2023 – The Countdown Is On!

With the National Sales Conference 2023 fast approaching, The Growth Hub caught up with one of the event’s previous delegates to find out why...
- Advertisment -

FEATURED

Sarah Fox – The Power of Simplicity in Deals (5/5)

The most effective deals aren’t just well-structured—they’re simple, clear, and easy to navigate. When contracts and processes are streamlined, deals close faster, friction is...