Donna O’Toole, Founder of August Recognition, breaks down how to build an award-winning entry for the National Sales Awards. From choosing the right category to presenting live to the judging panel.
She covers the key dates for this year’s programme, how entries are scored (50% performance and results, 25% ethics and values, 25% what makes you different), and why evidence, not just claims is what separates average entries from winning ones.
Donna also shares a live Q&A covering common mistakes, how to handle client confidentiality, and where to start if you’re entering for the first time.
What you’ll learn
- How to uncover your award-winning USP.
- How to select the perfect category.
- How to craft a compelling story.
- How to showcase strong evidence.
- How to impress the judges.
About Donna O’Toole:
Donna O’Toole is an internationally recognised awards expert, Founder of August Recognition.
Named a Top 25 CX Influencer and honoured for her contribution to awards judging, Donna has helped entrepreneurs, disruptors, global brands and household names win the most prestigious awards in the world — from the King’s Awards for Enterprise to international programmes like the Stevies, the Great British Entrepreneur Awards, the LPI Learning Awards, and the International Customer Experience Awards.
With decades of experience, Donna and her team craft winning strategies, award entries and presentations that deliver powerful recognition, industry authority, and real business growth. Her work has also supported leaders and changemakers in achieving personal honours, from MBEs to knighthoods.
Awards Night
Join us at the National Sales Awards on 21 January in Birmingham – Nominate Here: https://nsconference.co.uk/national-sales-awards
