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Thursday, September 21, 2023

Candice Arnold – Increase Lead Generation with Speed

Unlocking the Power of Lead Generation with Candice Arnold, Marketing Operations & ESM CMO at IFS

Whether engaging in online content or speaking to Sales Reps, Buyers expect an integrated experience. This is why I always love speaking to individuals that work within Revenue Ops, a key driver of effective lead-generation strategies.

Revenue Ops is the team that can bring together the individual silos of Sales, Marketing, and Customer Success to support joint sales motions and a unified customer experience. It plays a pivotal role in breaking down silos and optimizing lead-generation efforts.

In this comprehensive Interview with Candice Arnold, Marketing Operations & ESM CMO at IFS, you will gain valuable insights into the world of lead generation and discover proven strategies to maximize its potential. Candice’s extensive background in sales and marketing, combined with her expertise in integrated approaches to customer relationship management, makes her the ideal guide to help you transform your lead generation efforts.

Candice will dive into key areas of discussion that address the challenges faced by marketers and sales teams, as well as the role of Revenue Ops in driving success. One of the major pain points between marketing and sales is often the lack of alignment and communication. Candice will share valuable tips on reducing tension through joint sales planning and regular dialogue, fostering a collaborative environment that boosts lead generation efforts.

During the interview, Candice will also discuss the importance of leveraging data and analytics to inform lead generation strategies. In today’s digital age, businesses have access to vast amounts of data, and utilizing this data effectively can significantly enhance lead generation efforts. Candice will provide insights into the key metrics and data points that marketers should focus on, and how to use this information to optimize lead generation campaigns.

Furthermore, Candice will share her thoughts on the evolving landscape of lead generation and the impact of emerging technologies. With the rise of artificial intelligence, machine learning, and automation, marketers have access to powerful tools that can streamline and enhance lead generation processes. Candice will explore the opportunities and challenges presented by these technologies, offering guidance on how to harness their potential while maintaining a human touch in customer interactions.

In addition to discussing strategies and technologies, Candice will draw from her extensive experience in the industry to share real-world examples and success stories. These anecdotes will provide concrete illustrations of how effective lead generation practices have transformed businesses and led to tangible results. By learning from these practical examples, you’ll be equipped with actionable insights that you can apply directly to your own lead generation efforts.

In today’s competitive business landscape, effective lead generation is more critical than ever. Businesses across industries are constantly striving to capture the attention of their target audience and convert leads into loyal customers. The role of marketing operations, coupled with the power of Revenue Ops, is paramount in driving successful lead generation strategies.

Candice Arnold, an esteemed expert in marketing operations and the Chief Marketing Officer at IFS, brings a wealth of knowledge and experience to the table. With her extensive background in sales and marketing, Candice understands the intricacies of lead generation and the need for seamless collaboration between sales and marketing teams.

One of the key takeaways from the interview with Candice is the importance of joint sales planning and regular dialogue between marketing and sales. By aligning their goals and strategies, both teams can work in harmony to generate high-quality leads and maximize conversion rates. Candice shares valuable insights on how to foster a collaborative environment that enhances lead generation efforts and reduces tension between the two departments.

Another aspect that Candice emphasizes is the role of Revenue Ops in breaking down silos and optimizing lead generation. By integrating sales, marketing, and customer success functions, Revenue Ops ensures a unified customer experience and maximizes the efficiency of lead generation efforts. Candice delves into the strategies and techniques that Revenue Ops employs to manage sales territories effectively, ensuring a fair distribution of resources and opportunities.

Moreover, Candice sheds light on the concept of “speed to lead” and its impact on customer experience and sales velocity. In today’s fast-paced digital world, customers expect prompt responses and personalized interactions. Candice shares her insights on when and how human engagement should be prioritized during the early stages of the customer journey, enhancing the overall lead generation process.

Key Areas of Discussions with Candice Arnold, Marketing Operations & ESM CMO at IFS:

  • How Marketers can reduce any tension they have with sales through joint sales planning and regular dialogue.
  • The role of Revenue Ops and how it breaks down silos between Sales, Marketing, and Customer Success.
  • How Candice is approaching improving “speed to lead” makes a difference in Customer experience and improves sales velocity.
  • How to determine when a “human” should engage with a Customer at the early stages of the process.
  • What support can marketing provide to help junior sellers align solutions to a customer’s specific use.
  • How Revenue Ops can help improve the way organizations manage sales territories.

About Candice Arnold:

Candice has a background in sales and marketing, which makes her a true believer in an integrated approach to generating, converting, and nurturing customer relationships. With over 15 years of industry experience, Candice has established herself as a thought leader and has been recognized as one of the Top 50 most influential Women in the UK Channel. She was also shortlisted as CRN’s marketeer of the year, a testament to her expertise and impact in the field.

Candice firmly believes that Marketing breathes life into brands and services. By understanding the needs and preferences of customers, marketers can craft compelling messages and experiences that resonate with their target audience. This customer-centric approach is at the core of effective lead generation. Candice’s passion for creating meaningful connections between businesses and customers shines through in her insights and advice.

In conclusion, this exclusive interview with Candice Arnold presents a unique opportunity to gain valuable knowledge and expertise in the realm of lead generation. By participating, you’ll have access to the insights of a seasoned professional who has achieved remarkable success in generating revenue and nurturing customer relationships. Don’t miss out on this chance to unlock the power of lead generation and take your business to new heights.

Picture of Candice Arnold - Helping Lead Generation with the power of speed.
Candice Arnold – VP Marketing Operations & ESM CMO at IFS, a global software company for the manufacturing and distribution industries.
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