28th July 2022 – Newsletter

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SaaS in 2026: A Tale of Two Realities – Explosive Growth vs. The “SaaS-pocalypse”

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Volker Ballueder – Beyond Targets (2/5)

As year-end approaches, many teams fixate on who hit target and who fell short, as though those numbers alone tell the full story. But...

George Donovan – Build an SMB sales team with rookies

Over the years, I have seen companies take many approaches when broadening their go-to-market strategy from an SMB focus to Enterprise or vice versa.  The...
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