27th October 2022 – Newsletter

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Why you need to do real-time sales

Customers today want information in real-time. They don’t expect to have to wait, particularly if they are ready to buy, and unwarranted cold calls...

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B2B marketing expert and creator of the bang average marketing newsletter, Scott Addington, reveals why the traditional lead-generation playbook is broken, and explains what sales leaders actually want from their marketing counterparts to drive real commercial growth.

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