25 June 2025 – Newsletter

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Dear Growth Guru, My CEO Thinks AI Will Fix Everything!

Is Blue Monday killing your sales team's motivation? Discover 5 tactical fixes to move your sales team from "stagnation" to "high-performance."

Enablement Extracted – Enablement’s Best Friend

Ben Purton and Ellie Salicetti engage in a detailed discussion about the role of AI in sales enablement. They explore various strategies and methodologies...

Spencer George – Enabling a Go-To-Market Strategy

A successful go-to-market (GTM) strategy involves a number of Teams synchronizing their energies and efforts.  However, it is often the case that disconnects occur between...
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