How Predis.ai’s new SOTA models are helping to democratise high-quality video adverts, helping SMEs ensure sales team effectiveness, scale performance marketing and boost sales enablement.
In an era where “video-first” is not so much a choice, more a requirement for survival, the bottleneck for many growing businesses hasn’t been a lack of ideas, but the prohibitive cost of production.
However, Predis.ai is moving to eliminate that barrier with the launch of its new state-of-the-art (SOTA) artificial intelligence (AI) video generation models. They were specifically engineered to bridge the production gap for digital advertising.
The launch signals a shift in sales enablement and performance marketing. By streamlining the creation of high-quality assets for platforms like TikTok and Instagram, the tool allows lean teams to compete with the creative output of enterprise-level brands.
Performance marketing: Closing the “Production Gap”
For sales and marketing leaders, the challenge of “performance marketing” has always been the need to test multiple ad variations simultaneously. Traditionally, this required a large creative team and weeks of lead time.
But, Predis.ai’s new models could help to bring this down to minutes. Unlike general-purpose AI, the models are built exclusively for marketing use cases. They manage complex elements, including motion, scene composition, and brand consistency, automatically. This ensures that even at high volumes, every video aligns with the company’s brand colours, fonts, and visual identity.
Why This Matters for SME Growth and Enablement
From a revenue enablement perspective, this technology addresses three critical growth levers:
- Speed to Market: Reducing the time from campaign concept to live ads allows businesses to react to market trends in real-time.
- Cost-Efficiency: Small and medium-sized businesses can now scale their visual presence without the overhead of a full production studio.
- Lead Velocity: By enabling a constant stream of fresh, professional-grade content, businesses can maintain higher engagement rates, feeding more qualified leads into the sales funnel.
The Future of Scaleable Advertising
Social algorithms continue to prioritise video-centric content. So, the ability to produce high volumes of consistent ads has become a business necessity. And, sales team effectiveness has been key to this.
“The introduction of specialist AI models for advertising reflects a broader shift toward efficiency and scalability,” the company stated.
By consolidating ad generation into a single, unified dashboard, Predis.ai is not just offering a creative tool. It is providing a scalability engine for brands navigating the high-speed demands of modern digital commerce.
