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Thursday, February 26, 2026

14th August 2024 – Newsletter

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Mind the Customer Experience Gap

“A time of great change is also a time of great opportunity.” Jennifer O’Neill, Director of Global Sales Enablement at Medallia, got it right during...

Sales Burnout: How to Tell if Your Sales Team is Suffering

Sales is tough. It’s demanding, you need to be thick-skinned, and it is target-based. That can result in high-pressure environments which, inevitably, can lead...

Selling to different roles: Why build personas?

When there are different job roles within a company to sell to, it’s important to understand each one and the best ways to convert...
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