6th October 2022 – Newsletter

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How to Perfect the Art of the Soft Sell

As pushy sales techniques become ‘old school’, soft-selling has grown in prominence. Today’s prospects continually favour inbound, rather than outbound. Soft selling is a...

MACH 2026: Batten & Allen Secures UK-First Bruderer Tech in £500k Deal

Batten & Allen becomes the first UK firm to invest in Bruderer’s BSTA 280-88-B3 high-speed press. This will fulfill major AI chip export orders.

Sales Autopsy: Why “Budget Issues” Are Often a Sales Stakeholder Gap

Think the deal died because of a frozen budget? Think again. Discover how misidentifying the economic buyer and outsourcing stakeholder management kills enterprise deals
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