6th October 2022 – Newsletter

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Selling to different roles: Why build personas?

When there are different job roles within a company to sell to, it’s important to understand each one and the best ways to convert...

Mind the Customer Experience Gap

“A time of great change is also a time of great opportunity.” Jennifer O’Neill, Director of Global Sales Enablement at Medallia, got it right during...

Sarah Furness – Leveraging Impostor Syndrome for Success

In this Sales Toolkit, Sarah Furness challenges the notion of impostor syndrome being a negative aspect and suggests that it may be inherent to...
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