6th October 2022 – Newsletter

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Selling to different roles: Why build personas?

When there are different job roles within a company to sell to, it’s important to understand each one and the best ways to convert...

Simon Hazeldine – What is account management?

In this Sales Toolkit, Simon Hazeldine provides a practical definition of account management and shares powerful insights into the core purpose of the account...

Louis Jonckheere – Enabling seller success with Technology

In today's market, more and more is expected of sellers.    Just to function in their job they likely have to learn how to operate 5/6...
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