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Friday, December 19, 2025

5th February 2025 – Newsletter

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Tim Gale – Leveraging Technology and AI for Sales Success

In this Sales Toolkit, Tim Gale from SugarCRM, emphasises the importance of embracing technology to enhance sales conversations, win more business, and better serve customers...

How to Perfect the Art of the Soft Sell

As pushy sales techniques become ‘old school’, soft-selling has grown in prominence. Today’s prospects continually favour inbound, rather than outbound. Soft selling is a...

Sarah Fox – How Contracts Drive Trust and Retain Customers (3/5)

Fair and transparent contract terms aren’t just legal necessities—they’re powerful tools for building trust, strengthening relationships, and driving customer loyalty. In this third episode of...
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NEWSLETTERS