The events industry is a fast-paced, high-stakes arena where success hinges on razor-sharp sales strategies, a motivated team and the agility to adapt to ever-evolving client demands.

In a lively conversation with Keely Portway, Jack Newey - Chief Commercial Director at Mash Media, pulls back the curtain on the secrets to sales excellence in this competitive field.

From crafting powerhouse sales campaigns for major exhibitions to turning quieter periods into opportunities for growth, Jack shares real-world tactics that can help event professionals stay ahead of the game.

His insights are not just practical - they're revolutionary.

Thanks,

Steve