3rd November 2022 – Newsletter

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How to Perfect the Art of the Soft Sell

As pushy sales techniques become ‘old school’, soft-selling has grown in prominence. Today’s prospects continually favour inbound, rather than outbound. Soft selling is a...

Volker Ballueder – Beyond Targets (2/5)

As year-end approaches, many teams fixate on who hit target and who fell short, as though those numbers alone tell the full story. But...

What is B2B Sales? Definition, Process & Techniques

B2B selling presents unique challenges. Deal cycles are longer, there are more stakeholders involved in the decision-making process, and sellers are expected to have...
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