3rd November 2022 – Newsletter

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Myth Busting: Why Sales & Marketing Aren’t Merging

It is often claimed that the functions of sales and marketing are merging but, in reality, this couldn’t be further from the truth. However,...

Inaugural National Sales Awards Shines Light on Diverse UK Sales Excellence

The inaugural National Sales Awards has underscored the rapid diversification of the UK sales profession, with female professionals claiming 57% of the individual honours:...

Sales Desperation: How Do You Avoid It?

When Desperation starts creeping into your sales technique, you’re in trouble. Desperation results in bad behaviours. And it’s not invisible. Prospects can sense it....
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