2nd March 2023 – Newsletter

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Sales desperation: 4 fails to evade

There's nothing worse than desperation seeping into sales. The outcomes are very frequently unfavourable. That's because desperation, along with being a major turn-off for...

4 Things You Should Be Tracking About Your Competitors

Learning from the competition is often an exercise that begins at the very start of a business’ journey. It’s included in the SWOT analysis...

Geoff Burch – Perils of positive thinking

In this Sales Toolkit, Geoff Burch shares his thoughts on the perils of positive thinking. Burch argues that the popular self-help mantra of positive thinking...
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