2nd March 2023 – Newsletter

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The Difference Between Sales & Marketing Qualified Leads

Most businesses have their own process of passing a lead from marketing to sales. In sales and marketing terminology, this is known as the move between...

The Copper Crunch: Electronics Raw Materials Prices in 2026

With copper hitting $13,300 per tonne, electronics margins are under fire. Chris Withers of Zel Components explains how pin-for-pin alternatives can mitigate commodity volatility.

What is Sales Operations, and how does it differ from Sales Enablement?

If you haven’t heard of Sales Operations, otherwise known as Sales Ops, before, you’re probably wondering what it is? Sales Operations is the set of...
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