2nd March 2023 – Newsletter

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George Donovan – Build an SMB sales team with rookies

Over the years, I have seen companies take many approaches when broadening their go-to-market strategy from an SMB focus to Enterprise or vice versa.  The...

Synthesia Raises $200m: How Conversational AI Can Aid Sales Enablement

London's Synthesia hits a $4bn valuation to target the Sales Enablement Conversational AI market. Learn how interactive agents are replacing static sales training

How to use National Sales Standards to build your Learning and Development Strategy

National Occupational Standards (NOS) and the associated Apprenticeship Standards offer a comprehensive framework to guide the development of a corporate sales strategy.  By aligning organisational...
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