2nd February 2023 – Newsletter

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What Sales Leaders REALLY Need From Marketing

B2B marketing expert and creator of the bang average marketing newsletter, Scott Addington, reveals why the traditional lead-generation playbook is broken, and explains what sales leaders actually want from their marketing counterparts to drive real commercial growth.

How Measuring KPIs Can Enhance Your Sales Organisation’s Success

It can often be difficult for sales managers to track the performance of their sales teams and business operations. But by measuring Key Performance...

Why is Pre-Call Planning Important?

Making good calls is a vital skill for all salespeople. Whether it’s cold calls or following up on warm leads, the quality of the...
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