2nd February 2023 – Newsletter

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A Day in the Life of an AI-Guided Seller from Seismic

AI is transforming the efficiency and effectiveness of sellers across allindustries every day, meaning it will forever change how businesses go tomarket. It is...

The Great CRM Reset: SugarCRM Rebrands to SugarAI

SugarCRM rebrands to SugarAI. CEO David Roberts explains why CRM must move from "dashboards to direction" to help sellers sell.
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Volker Ballueder – You can’t lead from empty

Sales culture can make exhaustion feel like a badge of honour, as if crawling into January depleted somehow proves commitment. But the truth most...
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