2nd February 2023 – Newsletter

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Pipedrive Launches Native MCP Server to Connect CRM with AI

Pipedrive introduces its native Model Context Protocol (MCP) server, allowing sales teams to securely update CRM data directly within ChatGPT and Claude.

Dear Growth Guru: Building AI on Messy Data Foundations

A commercial operations leader faces a willing team but messy legacy data. The Growth Guru shares a 3-step action plan to fix data foundations for AI.

Sales Autopsy: The “Flawless” Pilot that Stayed a Pilot

Why do successful pilots fail to turn into orders? This Sales Autopsy dissects the "Value Translation Failure" that kills £250k engineering deals.
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