28th February 2024 – Newsletter

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Sarah Fox – Getting the Team Aligned on Key Deal Aspects (4/5)

A deal’s success isn’t just about closing—it’s about ensuring customer aims are met and risks are managed. Without team alignment, deals can unravel due...

The Great CRM Reset: SugarCRM Rebrands to SugarAI

SugarCRM rebrands to SugarAI. CEO David Roberts explains why CRM must move from "dashboards to direction" to help sellers sell.

Dominic Colenso – How To Pitch With IMPACT (Mindset 2/6)

If you work in sales, you’re always pitching. If you don’t work in sales, you’re always pitching too! Every conversation we have, every email...
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