27 April 2023 – Newsletter

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What Sales Leaders REALLY Need From Marketing

B2B marketing expert and creator of the bang average marketing newsletter, Scott Addington, reveals why the traditional lead-generation playbook is broken, and explains what sales leaders actually want from their marketing counterparts to drive real commercial growth.

Beyond the Model: Salesforce AI Research Launches ‘AI Foundry’ to Solve the Enterprise Integration Crisis

Salesforce AI Research launches AI Foundry to accelerate system-level AI. Discover how simulation environments and agent-to-agent ecosystems are reshaping the 2026 enterprise.

Pipedrive Launches Native MCP Server to Connect CRM with AI

Pipedrive introduces its native Model Context Protocol (MCP) server, allowing sales teams to securely update CRM data directly within ChatGPT and Claude.
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