16th June 2022 – Newsletter

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Myth Busting: Why Sales & Marketing Aren’t Merging

It is often claimed that the functions of sales and marketing are merging but, in reality, this couldn’t be further from the truth. However,...

George Walker – Get Past Gatekeepers With Ease

In this Sales Toolkit, George Walker from SugarCRM shares valuable insights on dealing with gatekeepers effectively. They emphasise the importance of familiarity and a...

Simon Hazeldine – How to create an account plan (M.O.S.T.)

In this Sales Toolkit from Simon Hazeldine, learn how to create an effective account plan using the M.O.S.T. framework: Mission, Objectives, Strategies, and Tactics....
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