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14th July 2022 – Newsletter

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Consumer confidence is at a two-year low. Discover how the 'Cascade Effect' will impact B2B Sales Performance for manufacturing suppliers in Q1 2026.

Wendy McDougall – Scale a SaaS business in a crowded market

In today’s SaaS-saturated world, it is unusual for a new service to be launched into pure white space.  More likely, a new SaaS product will...

Tim Riesterer – Switch From a ‘Sales’ to a ‘Revenue’ Culture

The last 18 months enforced change in how organisations design and execute their go-to-market strategies.  My belief is many of the changes inflicted over the...
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