14th July 2022 – Newsletter

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The Alignment Myth: Why It’s Time to Bin Sales and Marketing Silos

B2B expert Scott Addington breaks down the sales and marketing alignment myth, offering four clear rules to build a single, unified go-to-market team.

Simon Hazeldine – What Is Strategic Business Development?

In this Sales Toolkit, Simon Hazeldine introduces the concept of strategic business development for account managers. He explains how developing long-term relationships with customers...

3 Ways to Make the Most of 2024 Sales Kick-Offs

The start of a new year provides an ideal opportunity to reset, reflect, and focus on what goals and strategies you want to achieve...
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