12th January 2023 – Newsletter

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Using ChatGPT for Sales Enablement

Once upon a time, a sales team was using AI, specifically ChatGPT, to help them with their sales enablement. They were impressed with the...

Michelle Milbourn – Can a VP of Sales become a CRO?

One of the most positive influences the SaaS industry has had on the business world is the promotion of an integrated approach to finding, winning...

Geoff Burch – Perils of positive thinking

In this Sales Toolkit, Geoff Burch shares his thoughts on the perils of positive thinking. Burch argues that the popular self-help mantra of positive thinking...
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