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Wednesday, April 17, 2024

Sharon Gai – Become Culturally Intelligent With Your Customers

In this sales toolkit presented by Sharon Gai, a renowned cultural intelligence expert, participants gain insights into fostering more inclusive and productive work environments within sales, marketing, and learning and development teams. Sharon’s expertise revolves around cultivating psychological safety and a sense of belonging, essential for optimizing team dynamics and client interactions.

Sharon draws from her personal experience as a former sales professional and offers valuable guidance on effectively engaging with individuals who possess diverse backgrounds, be it in terms of gender, sexual orientation, cultural heritage, or industry affiliations. With a focus on enhancing interactions with people who are different from oneself, Sharon outlines three key principles for successful collaboration:

Key Takeaways from Sharon Gai:

  • Practice Cultural Relativism instead of ethnocentrism.
  • Change and adjust your perspective accordingly.
  • Practice dialectical thinking: think in terms of Venn Diagrams instead of traditional linear thinking.

About Sharon:

Sharon Gai is a Culture Intelligence Expert at Culture-Fluid.com that helps salespeople learn to bridge connections with people of different cultures. Her TEDx talk, “Culture Fluid”, has sparked a new way for companies to think about belonging and resilience in the workplace. “Getting comfortable with the uncomfortable” is her way to help salespeople close customers who come from a different culture faster. 

She has been the keynote speaker at Singularity University, UBS, Nestle, Ecomworld, and Etail. She is in the AAE list of Top Keynote Speakers in 2023. Not only that, but she has appeared on CBC, CCTV, Techcrunch, Retail Asia, Wired, and The Next Web. Furthermore, she is the author of the book, Ecommerce Reimagined: what we can learn in retail and ecommerce. Sharon has an Honours Bachelor’s degree in International Development from McGill and a Master’s in Knowledge Management from Columbia University.

Sharon Gai – Retail | TEDx Keynote Speaker | DEI


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