As more companies are lured by the reported benefits of using video in their sales process, video usage is becoming mainstream in many sales teams.
Depending upon which research you believe response rates to cold outreach messages can be as high as 60%, click-through rates on emails with video can be 300% higher than emails with non-video.
But, as a fringe activity performed by a few sales reps becomes an official part of the sales process, companies need to be more organised in how they encourage adoption, support quality activity and coach for continual improvement.
But as with any new sales tool, sales leaders have lots of questions about to integrate a new approach into their existing process.
In this interview, we talk to Sebastian (Bazz) Deans – the VP of Revenue and Olivia Riches – the EMEA Marketing Manager at Shootsta. Shootsta has been helping companies use video in their marketing and sales activities for over 6 years.
Key Takeaways from Sebastian Deans, VP of Revenue at Shootsta:
- Build genuine strategic alignment between your sales and marketing teams
- Enable sales reps to deliver timely, relevant and rewarding buyer engagement
- Make it easier for buying teams to buy.
About Sebastian Deans:
Sebastian is the VP of Revenue at Shootsta and spends his time helping the revenue team hit its targets by leading from the front when using video in the sales process. He loves data and working out how to process people’s changes can transform sales results.