Success is raining down (pardon the pun) on RAIN Group this week. Specifically, the global sales training firm has secured three Gold Stevie® Awards at the 20th annual ceremony for Sales and Customer Service. Notably, these wins highlight the firm’s excellence in training practice, event execution, and industry research.
Excellence in Training and Tech
The firm took the top prize for Sales Training Practice of the Year. This follows a year of massive innovation for the company. For instance, they recently launched RAIN Sales AI, an integrated suite of AI-enabled coaching tools. Furthermore, they introduced Catalyst, a new sales enablement learning platform. As a result, RAIN Group was ranked as the No. 1 sales training provider on Gartner Peer Insights.
The Lenovo Success Story
Beyond general practice, RAIN Group won Sales Meeting of the Year for its work with Lenovo. Together, the companies delivered a massive North America Sales Kickoff (SKO) for over 1,100 sellers.
To ensure impact, RAIN Group designed 12 concurrent workshops tailored to specific business segments. Consequently, the event successfully rolled out a unified sales methodology across the entire organisation.
In fact, Lenovo’s Katie McNeill praised the event for its real-world application. She says: “The sales methodology workshops at our sales kickoff combined interactive, cohort-based learning with real-world application. RAIN Group’s strong collaboration and delivery made this event impactful for our sales teams.”
Bespoke Sales Training Experience
Scott McDonald, CEO of RAIN Group says: “The awards reflect the hard work of our team and the deep partnerships we have with our clients to co-create learning experiences that are tailored to their sales environment and tied to real business results.”
Driving the Industry Forward
Finally, the firm earned Gold for Best Use of Thought Leadership in Sales. This award recognises their groundbreaking research into seller behaviour. In partnership with their sister company, Alchemist, they surveyed 220 sales professionals to find what actually makes an SKO successful. By doing so, they identified five core drivers that influence sustained performance. Ultimately, this research has been featured in major outlets such as Forbes and Training Industry.
