Oracle has introduced a suite of artificial intelligence (AI)-powered tools to help sales teams create more meaningful engagements and accelerate sales processes. The announcement was made at Oracle CloudWorld Tour in Dubai, and introduces AI agents and generative AI capabilities that the company says could cut administrative tasks in half by 2026.
Part of Oracle Fusion Cloud Customer Experience (CX), the AI capabilities leverage connected data from across finance and supply chain to help sales teams create more personalised, contextually relevant experiences for each account.
Key AI innovations reshaping sales operations
The four AI-driven features that could impact how B2B sales teams operate are:
The customer engagement agent serves as an intelligent email assistant, helping sales representatives to craft messages that can not only bypass spam filters but also be fine-tuned for specific audiences and tones. This advancement is designed to address the growing challenge of getting meaningful communications through to decision-makers.
The customer records agent automates the often time-consuming task of maintaining accurate account records. The AI can now summarise recent activities, organise meeting notes, and automatically update systems, which could potentially save hours of administrative work each week.
The customer intelligence assistant uses Oracle’s comprehensive dataset across sales, finance, and supply chain to provide holistic account overviews. This integration enables sales teams to quickly access vital information about account status, sentiment, and contract details in one place.
For global enterprises, there is also the addition of multilingual support, which is powered by generative AI, and enables sales teams to communicate across language barriers, with the aim of expanding reach and improving international customer relationships.
Industry impact and future outlook
The company’s announcement cited Gartner’s report 13 Generative AI Use Cases for B2B Sales, which predicts that by 2026, B2B sales organisations using generative-AI-embedded sales technologies will reduce the amount of time spent on prospecting and customer-meeting prep by more than 50%.
Indeed, The Growth Hub’s own recently released State of Sales: Challenges in Sales Leadership 2025 report also highlighted AI as a critical differentiator, with 35% of the 268 sales professionals across multiple sectors surveyed saying that they were already leveraging sales-specific AI tools. In addition, 70% of non-adopters said that they were planning implementation within the next year.
Rob Tarkoff, executive vice president and general manager, Oracle Cloud CX, comments: “Sales processes have become overcomplicated and with so many administrative and complex tasks required, sales teams are struggling to find the time needed for effective and meaningful customer communication. The new AI agents and generative AI capabilities within Oracle Cloud Sales eliminate many of these rigid and time-consuming tasks, which enables sales teams to boost productivity and create more impactful connections with customers.”
What this means for businesses
The integration of these AI agents into Oracle’s Cloud CX suite could represent a significant step toward more efficient, data-driven sales operations. For businesses using Oracle’s ecosystem, these tools could offer advantages such as:
- Reduced administrative burden on sales teams
- More personalised customer interactions
- Better-informed sales representatives
- Improved global communication capabilities
- Enhanced team collaboration through automated record-keeping
The rollout of these features is immediate, with Oracle confirming that the new capabilities are available to customers today as part of the Oracle Fusion Cloud Customer Experience suite.
