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Thursday, October 9, 2025

Justin Walker – Choosing a location

In this Sales Toolkit, Justin Walker shares his expertise on choosing the right location for your business. As a location strategy consultant, Justin understands the importance of selecting a site that aligns with your business objectives and maximizes your chances of success.

Justin outlines the key factors to consider when deciding a location, including the target market, competition, accessibility, and cost. He also offers practical advice on conducting market research, assessing site feasibility, and negotiating leases and contracts.

Whether you’re starting a new business or expanding your existing one, Justin’s insights can help you make informed decisions about where to locate your operations. By following his guidance and using a strategic approach to location selection, you can position your business for long-term growth and profitability.

Key Takeaways from Justin Walker:

  • How natural light will make your videos appealing and what to avoid.
  • What times to film your videos to make your talent’s face look the best.
  • How to test the best source of light.
  • How to choose the best location for the perfect, crisp audio.
  • Why you should NOT film up against a wall, no matter how tempting.
  • The importance of having a clean environment.
  • Keep to the rules!

About Justin:

Justin Walker is a Sales Operations Specialist at Shootsta, a video tech platform that enables companies around the world to scale their video content through a suite of apps and professional services.

Justin Walker – Sales Operation Specialist at Shootsta

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