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Wednesday, August 6, 2025

Jason Cooper – 5 Behaviour traits of Sales professionals

In this Sales Toolkit video, Jason Cooper shares his insights on the five essential character traits of successful sales professionals. As a seasoned sales expert, he brings years of experience to the table and provides valuable advice on how to develop these traits to improve your sales game.

Through his engaging and informative video, he demonstrates how embodying these traits can help you build stronger relationships with your clients and close more deals. Whether you’re a new sales professional or a seasoned veteran, Jason’s tips will undoubtedly help you take your sales game to the next level.

Key Takeaways from Jason Cooper:

  • The 5 Character Traits of Success.
  • How to achieve success among sales professionals.
  • How can certain behaviours make you in the top 2% of your industry?

About Jason:

For over 25 years of global experience, Jason has been helping people and companies build value with connections and
building effective relationships that last. He coaches and trains salespeople to master their relationships with clients and
prospects.

A lot of sales training emphasises tactics used to get a ‘yes’ or for pitching persuasively. But in today’s environment, the
most important asset is the relationship you have with your clients. Selling or serving others is about driving business
results, it’s about increasing revenues, and most importantly, it’s about converting conversations.

Unless you can convert a sale, you can’t make a sale; you can’t build client relationships. Jason’s approach to sales training centres on critical areas such as self-motivation, personal relationship strategies and individual tenacity.

Sales is a human interaction where the salesperson generally seeks to build a relationship with the customer or buyer.
Therefore, knowing information about prospects and developing interest in their world can help to secure sales and
retain customers long-term.

Jason Cooper – International Sales Relationship Coach

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