The events industry thrives on meticulous sales planning, team productivity, and the ability to adapt to ever-changing client needs.
In an engaging discussion with Keely Portway, Jack Newey, Chief Commercial Director at Mash Media, shares his strategies for tackling the unique challenges of the events sector.
From planning sales campaigns for large-scale exhibitions to managing quieter periods effectively, Jack’s advice is practical and insightful for professionals looking to excel in this dynamic space.
Key Areas of Discussions with Jack Newey, Chief Commercial Director at Mash Media:
- Effective strategies for planning and executing event sales.
- Balancing team morale and productivity during peak and quieter periods.
- Harnessing technology, including AI and CRMs, to enhance sales processes.
- Real-life examples of overcoming logistical and planning challenges.
- Adapting sales strategies to deliver maximum client value.
About Jack:
Jack Newey is the Chief Commercial Director at Mash Media, a leading organisation in the events sector, where he oversees the company’s commercial operations. With over eight years at Mash Media, Jack has played a key role in driving growth and innovation across various portfolios, including the internationally renowned International Confex and Conference News.
Jack’s career journey started in finance after graduating with a Master’s in International Business Management and Marketing from Kingston University. However, he quickly discovered a passion for sales and has since built a reputation for his expertise in connecting event organisers with effective marketing solutions, innovative ideas, and opportunities to deliver exceptional results.
A forward-thinking leader, Jack champions the integration of cutting-edge tools like AI and CRM systems to optimise sales processes, while also emphasising the importance of fostering strong client relationships. His dedication to helping the events industry thrive has made him a trusted voice and an influential figure in the field.
