In today’s data-driven events landscape, measuring and demonstrating return on investment has become crucial for event success and stakeholder buy-in.
In an illuminating conversation with Keely Portway, Chloe Richardson, Event Strategist and Head of Content at Event Leaders Exchange (ELX), shares her insights on strategic event measurement, stakeholder communication, and ROI optimisation.
From structuring comprehensive measurement frameworks to leveraging data for successful rebooking, Chloe offers advice for event professionals looking to optimise their programme’s value proposition and measurement capabilities.
Key Areas of Discussion with Chloe Richardson, Event Strategist and Head of Content at ELX:
- Strategic approaches to event ROI measurement and planning.
- Effective stakeholder communication and data presentation.
- Critical metrics for strengthening future event pitches.
- Balancing immediate sales with long-term ROI tracking.
- Leveraging event data for successful onsite rebooking.
- Cross-team collaboration for comprehensive event measurement.
- Emerging trends in sponsor and exhibitor measurement priorities.
About Chloe:
Chloe Richardson is an event advocate with more than 15 years of industry experience. As Head of Content at the ELX, she drives strategy and develops member-centric content programmes while serving as an accomplished emcee for both virtual and in-person events.
Beyond this role, Chloe is also a freelance emcee, speaker, coach, and consultant, empowering event professionals with essential skills in critical areas. Her expertise spans event measurement, content design, public speaking, and stakeholder communication, focusing on bringing together people, process, and technology.
Chloe’s influence in the events industry has been recognised with a number of accolades, including:
- Eventex’s 100 Most Influential People in the Events Industry (2022, 2024)
- Glisser’s Most Influential Women in the Events Industry (2021)
- Glisser’s Most Influential People in Virtual Events (2021)
- JLLive’s 12 Event Industry Gamechangers (2021)
- EN 30underThirty class of 2020
- Fast Forward 15 Mentee (2023/24)
