BTS Group has secured a position on Selling Power’s Top Sales Training Companies 2025 list.
The recognition comes at a time when sales organisations face challenges from AI integration, evolving buyer behaviors, and intensifying margin pressures—all forces dramatically reshaping effective selling strategies.
“Being recognised once again for our sales training work is a real honor,” says Eduardo Emanzor, Principal at BTS. “Over the past year, we’ve pushed the boundaries of what sales training can do, using AI, language analytics, and hybrid delivery to help teams improve performance at every stage of the customer journey.”
Innovation meets results
What distinguishes BTS in the crowded training marketplace is its unique approach combining business acumen with behavioral insights. The company creates immersive, tailored learning experiences that translate directly to measurable outcomes.
Selling Power’s founder Gerhard Gschwandtner emphasised the strategic importance of quality training providers: “As the economy enters a period of stock market ping pong and tariff turmoil, alongside continued AI disruption, sales organisations need more than playbooks. They need training that prepares sellers to think critically, adapt fast, and drive revenue growth.”
Client validation
The selection process heavily weighted client satisfaction, with nearly 350 customers surveyed across all applicants. BTS consistently received outstanding feedback, with clients reporting:
“Extremely effective. They accelerated our sales results by 10x.”
“Our team left energized, empowered, and already seeing early wins.”
“The facilitator quickly earned trust and delivered content that was sharp, relevant, and practical.”
What might this mean for sales leaders?
This announcement underscores the growing importance of the kind of specialist training that equips sales teams to navigate complexity with confidence.
More forward-thinking sales leaders are seeking strategies and partners that can help their teams develop adaptive thinking, strategic business acumen, and resilience, even in uncertain times.
Is your sales excellence worth recognition?
Has your sales organisation achieved remarkable results through innovative approaches or overcome significant market challenges? The National Sales Awards are now accepting nominations for teams and individuals who demonstrate excellence in today’s complex selling environment.
Ready to showcase your team’s achievements? Submit your nomination for the National Sales Awards by 11th July at National Sales Awards. The winners will be announced live on stage at the awards ceremony on 13 November (Birmingham), ensuring everyone celebrates in style!
