Revenue Growth Summit has partnered with Salesloft to launch The Converter’s Playbook – a hands-on workshop designed to turn pipeline dreams into revenue reality
In an era where leaders recognise the importance of sales enablement but are not always sure how to implement it effectively, a new event is coming to bridge the gap between ambition and execution.
The Converter’s Playbook, taking place on 25th September at HYLO London, represents something of a departure from traditional sales conferences. It is designed to be an intensive, collaborative workshop where EMEA revenue and sales professionals will leave with tangible tools and a completed draft of their own AI-powered sales playbook.
The three-hour intensive session runs from 4:00 to 7:00 PM, combining keynote insights, peer collaboration, and hands-on tool mastery in a format that maximises learning and networking opportunities.
Hands-On Mastery of Cutting-Edge Tools
Central to the event’s appeal is its partnership with Salesloft, providing attendees with exclusive access to advanced AI-powered sales tools. Participants will gain practical experience with:
- Person & Account Research Agents for deep personalisation strategies
- Ask Salesloft for instant, intelligent answers to complex sales challenges
- Custom CRM Object Plays that activate buying signals automatically
This hands-on approach addresses a critical gap identified in The Growth Hub’s recent State of Sales report, where 35% of companies are already using sales-specific AI tools, yet many struggle with effective implementation.
Leading the Charge: Julie Holmes Takes the Stage
The event’s keynote speaker, Julie Holmes of Smarter HQ, brings a unique blend of technical expertise and sales acumen to the proceedings. As an international keynote speaker and tech founder, Holmes specialises in helping sales professionals transform cutting-edge tools into closing power.
Julie’s no-nonsense approach perfectly aligns with our mission to deliver immediately actionable insights. Her track record of helping sales teams leverage technology for competitive advantage makes her the ideal guide for this intensive workshop.
Holmes’ keynote will set the foundation for the collaborative sessions that follow, ensuring participants understand not just the tools available, but the strategic thinking required to maximise their impact.
The Pipeline Reality Panel: Peer-Led Problem Solving
Following the keynote, attendees will participate in “The Pipeline Reality Panel,” presented by George Sandford. This session leverages the collective wisdom of the room to tackle the most pressing pipeline conversion challenges facing today’s sales teams.
The format encourages peer-led discussions, recognising that the best solutions often come from practitioners who have faced similar challenges. This approach reflects the collaborative spirit that defines The Growth Hub’s community-driven methodology.
CPD Accreditation: Professional Development That Counts
In recognition of the professional development value, The Converter’s Playbook carries CPD accreditation, ensuring that attendees receive formal recognition for their learning investment. This certification validates the practical skills and strategic insights gained during the intensive workshop.
The CPD element addresses the growing demand from sales professionals for recognised training that advances their careers while delivering immediate business value.
Community at the Core
True to the collaborative approach of a National Sales Conference event, The Converter’s Playbook concludes with dedicated networking time, allowing participants to build relationships that extend beyond the workshop. The food and networking session from 5:55 to 7:00 PM provides the perfect opportunity to discuss implementation plans and forge valuable professional connections.
Who Should Attend?
The event targets the entire spectrum of EMEA revenue and sales professionals, from Account Executives to C-suite leaders. The organisers emphasise that this is for professionals “ready to stop chasing pipe dreams and build an actionable, AI-powered playbook that converts.”
This inclusive approach reflects the reality that successful AI implementation requires buy-in and understanding across all levels of the sales organisation.
Location and Registration
The Converter’s Playbook takes place at HYLO London (103, 105 Bunhill Row, London, EC1Y 8L) on 25 September 2025, from 4:00 PM to 7:00 PM BST.Given the hands-on nature of the workshop and the exclusive access to advanced tools, spaces are expected to fill quickly. The intimate venue setting ensures maximum interaction and personalised learning opportunities.
