21st February 2024 – Newsletter

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Key Account Management 101

Key Account Management is a term that’s thrown about all the time, with very little substance. Additionally, if you ask a load of people...

MACH 2026: Julie Holmes – Scaling Manufacturing Sales with AI

Discover Julie Holmes’ 20/60/20 framework for AI in manufacturing sales. Learn how to build a "second story" strategy and move beyond the rising floor.

George Donovan – Build an SMB sales team with rookies

Over the years, I have seen companies take many approaches when broadening their go-to-market strategy from an SMB focus to Enterprise or vice versa.  The...
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