22nd June 2023 – Newsletter

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MACH 2026: Batten & Allen Secures UK-First Bruderer Tech in £500k Deal

Batten & Allen becomes the first UK firm to invest in Bruderer’s BSTA 280-88-B3 high-speed press. This will fulfill major AI chip export orders.

Sales Autopsy: Why AI Storytelling Gaps are Killing Sales

A deep dive into a failed £450k manufacturing deal. Discover why over-automation and seat-based pricing are the "silent killers" of sales in 2026.

Volker Ballueder – Year End Reality Check (1/5)

As the year draws to a close, many sales teams slip into a familiar routine of polishing reviews, smoothing rough edges, and presenting results...
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