1 April 2026 – Newsletter

April Fools, the one day of the year nobody believes anything they read.

So let us be very clear: this is NOT a joke.

The State of Sales Report 2026 is finally here… and we’re back for our second edition 🎉

What’s inside…
🔷 How C-suite priorities have shifted since 2025
🔷 The truth about AI adoption – expectation vs. reality
🔷 Why sales enablement is still falling short in most organisations
🔷 The fears, gaps and opportunities your competitors haven’t spotted yet

Bigger, bolder and more data than ever, this is the report the sales community has been waiting for.

Grab a coffee, lock your office door and give this the time it deserves.

👉 DOWNLOAD YOUR FREE COPY HERE – Worth £495!

No tricks. Just data.

Thanks
Steve

Don’t Be the April Fool: 5 ‘Lies’ We Still Tell Ourselves in Manufacturing Sales

It’s April 1st. In the consumer world, this means joke press releases about spaghetti trees and left-handed screwdrivers. But in the world of industrial revenue growth, the biggest pranks aren’t played by tricksters… they are played by our own outdated assumptions.

FIND OUT MORE →

QUIZ: Is Your 2026 Sales Forecast Fact or Fiction? 📈

The “Reality Gap” is widening. 63% of firms have now implemented AI. However, latest research shows that many leaders are betting their Q3 targets on assumptions that aren’t holding up. Take our 3-question “Forecast Stress Test” to see if you’re ahead of the curve…

TAKE THE QUIZ →
Salesloft, Zoominfo, SugarCRM

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