18 March 2026 – Newsletter

☘️ The Luck of the Irish is Still On Your Side…

Yesterday was St Patrick’s Day, and we hope you managed to find a little bit of the Irish spirit… a Guinness, a bit of craic or just wearing something green!

And for the National Sales Conference, we’re using it as the perfect excuse to remind you that your lucky window to grab early bird tickets is still open, but only until 27th March.

Two events, two brilliant opportunities:
💙 NSC London: Leadership Edition | 7 July 2026 from £495 + VAT

Keynotes & roundtables for leaders who are serious about growth.

💙 NSC Birmingham: Team Edition | 20–21 January 2027 from £245 + VAT
World-class development, AI trends & peer insight, followed by the National Sales Awards.

Early bird pricing ends in 10 days, so if you’ve been thinking about it, now’s the time! ⏳
Thanks
Steve

Sales Autopsy: Why AI Storytelling Gaps are Killing Sales

We’ve seen a massive surge in “Over-Automation Syndrome.” The sales team used an “Agentic AI” tool to research the prospect and generate the initial outreach. Why? The AI-Storytelling was missing.

CONTINUE READING →

St. Patrick’s Day 2026: Why Luck is a Failing Sales Strategy

The Myth of the ‘Lucky’ Sales Rep… In the high-growth ecosystem, relying on luck is like waiting for a pot of gold to appear at the end of a rainbow: it looks great in a brochure, but it’s a terrible way to run a P&L.

FIND OUT MORE →
Salesloft, Zoominfo, SugarCRM

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