Sarah Furness – Performance Under Pressure

In this Sales Toolkit video, Sarah Furness provides valuable insights into how to perform under pressure in sales. She draws from her extensive experience as a coach, trainer, and speaker to provide practical tips for handling high-pressure situations in the sales process.

Sarah emphasises the importance of mental and emotional preparation, including techniques for managing stress and building confidence. She also provides specific strategies for handling objections and closing deals in the face of challenging circumstances.

Whether you’re new to sales or a seasoned pro, Sarah’s advice will help you stay focused and perform at your best, even in the most high-pressure situations. So if you’re looking to boost your sales performance and increase your success rate, be sure to check out this valuable toolkit from Sarah Furness.

Key Takeaways from Sarah Furness:

  • The key to high performance is UNI-tasking
  • The “busy” narrative has created a learned behaviour of multitasking – but we can re-learn how to uni-task
  • The key to success is creating the conditions for uni-tasking and overcoming the barriers to uni-tasking.

About Sarah:

Sarah spent 20 years as an RAF helicopter pilot and Squadron Leader, leading operational combat tours in Iraq and Afghanistan. During her experiences at home and war, she learned that tough, capable people don’t always feel as strong as they look.

This prompted her to create Well Be It – specifically for leaders in mentally demanding environments, so they can create resilient, high-performing teams. She drew on her experiences as a combat helicopter pilot and mindfulness coach to create the Healthy Automatic Behaviours In Threatening Scenarios (H.A.B.I.TS.) approach – a way to train the mind to be bombproof under pressure without compromising on tenacity or performance.

In this video, you will learn the ONE thing that kills performance and productivity whilst increasing burnout… and the ONE thing that you need to do to change that. In sum, you will learn that the key to high performance is to do ONE thing at a time.  

Contains some good-natured banter. 

Sarah Furness – Speaker, Executive Coach, and Former Combat Helicopter Pilot.

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Transport for London (TfL) has now granted Private Hire Vehicle licences to Wayve’s all-electric Ford Mustang Mach-E fleet. As a result, this landmark step brings Wayve and partner Uber much closer to offering commercial autonomous rides across London. In addition, the licensing completes the UK's strict "triple-lock" requirement. Therefore, the operator, driver, and vehicle now all hold matching credentials under the same licensing authority. The vehicles use the Wayve AI Driver alongside cameras and radar, while being supervised by a licensed safety driver. Furthermore, public interest in the technology is growing rapidly. For example, over 100,000 Londoners joined Uber’s Interest List in just eight weeks. Consequently, select riders will take early trips this summer to fine-tune the service before full public launch. The Homegrown AI Revolution: From Lab to Scale Wayve offers a clear case study in commercialising fundamental UK university research. Alex Kendall and Amar Shah founded the company in 2017 out of Cambridge University. However, they quickly set out to break away from traditional self-driving paradigms. Legacy autonomous systems rely heavily on expensive HD maps and rigid rules. In contrast, Wayve pioneered an "AI-first" approach known as AV2.0. Because of this, their AI Driver learns to navigate complex urban streets much like a human driver. Similarly, the system continuously adapts to new vehicle types and changing weather conditions. Having been tested on London streets since 2018, Wayve has subsequently demonstrated driving intelligence across 500 cities worldwide. Sarah Gates, VP Global Affairs & Assurance, said: “This licence is an important step towards giving Londoners the chance to experience autonomous driving technology. The responsible deployment of these vehicles will bring us safer, cleaner and quieter streets, and we’re proud to continue working alongside regulators, communities, and the public as we take the next steps towards making autonomous rides a reality in the capital.” Annie Duvnjak, Global Head of Autonomous Mobility Operations, Uber added: "This licence is a key milestone in bringing autonomous rides to London on Uber. Our interest list has seen an incredible response from Londoners who are excited to experience Wayve’s British-built autonomous driving technology." Commercial Takeaways for The Growth Hub Community Wayve’s success offers valuable lessons for UK firms commercialising high-value R&D: Hardware and Component Opportunities: First, AV2.0 moves autonomous technology directly onto standard production-line vehicles. Consequently, component manufacturers, camera suppliers, and radar specialists have a clear opening to supply automotive-grade hardware. Generalisable Software Drives Scale: Second, Wayve scales rapidly without needing to map every individual street. Therefore, business leaders should evaluate whether their own software architectures rely too heavily on rigid rules. Go-to-Market Alliances Accelerate Growth: Finally, Wayve partnered directly with Uber instead of building a standalone consumer network. Combining novel IP with established commercial channels ultimately speeds up regulatory trust and market access.

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