20 August 2025 – Newsletter

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George Donovan – Build an SMB sales team with rookies

Over the years, I have seen companies take many approaches when broadening their go-to-market strategy from an SMB focus to Enterprise or vice versa.  The...
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Volker Ballueder – You can’t lead from empty

Sales culture can make exhaustion feel like a badge of honour, as if crawling into January depleted somehow proves commitment. But the truth most...

Is Sales an ‘Art’?

Before becoming a fully-fledged salesperson, you typically go through a variety of training and courses. While Sales as a profession may seem easy, those...
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