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Wednesday, October 8, 2025

13 August 2025 – Newsletter

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Anna Hiett – How to create, scale & evolve a sales training programme from scratch

There was a time when organisations might have hundreds of people in their sales team, but no organised internal sales training function.  Fortunately, over the...

Alan Morton – Converting Free to Paid by navigating to power

Are your team speaking to prospects with the power to buy? The “puppy dog close” is a technique where potential buyers get to try a...

Sarah Fox – The Power of Simplicity in Deals (5/5)

The most effective deals aren’t just well-structured—they’re simple, clear, and easy to navigate. When contracts and processes are streamlined, deals close faster, friction is...
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