The modern business world requires more than just management. It needs real leadership that can inspire teams, drive results, and adapt to evolving markets.
In this insightful discussion with Keely Portway, Jason Wyatt, a Training Manager with more than two decades of automotive and franchise industry experience, shares his proven strategies for developing high-performing teams, fostering sales excellence, and navigating the unique challenges of multi-stakeholder businesses.
Drawing on his extensive career, from his first training experience at Clark’s shoes to his 20-year tenure at Renault UK, Jason’s journey reveals the crucial distinction between managing, leading, and operating, and why this understanding is vital for leaders in dealer networks, remote teams, and franchise environments.
Key Areas of Discussion with Jason Wyatt:
- The critical distinction between leaders, managers, and operators, and why most people play all three roles daily.
- Understanding motivational profiling to unlock individual and team potential.
- The ILM 72 leadership assessment system: six global scales that define authentic leadership style.
- Situational leadership strategies,choosing the right approach for each challenge.
- The unique challenges facing dealer-oriented businesses: balancing franchisor demands, customer satisfaction, and brand standards.
- Effective follow-up strategies that build trusted advisor relationships rather than transactional interactions.
- The future of sales: combining human connection with AI efficiency while avoiding the “processing” trap.
- Leading remote teams and engaging Generation Z employees who may not commit to 20-year careers.
About Jason Wyatt:
Jason Wyatt is a Training Manager whose passion for sales training began at age 15 during a transformative one-hour course at Clark’s shoes. This early experience with feature-advantage-benefit selling sparked a lifelong dedication to sales excellence that has shaped his entire career.
After studying economics and marketing, Jason spent 20 years with Renault UK in the automotive industry, progressing through regional management and field-based sales roles.
His extensive experience in franchise-driven businesses gives him unique insights into the specific leadership skills required to succeed in multi-stakeholder environments. As a certified practitioner of the ILM 72 leadership assessment system, the only leadership profile endorsed by the Institute of Leadership and Management, Jason brings evidence-based approaches to leadership development.
His philosophy centres on respecting the individual, leading the team, and focusing on achievement, recognising that sustainable success requires stability and engagement rather than short-term task focus.
Jason’s practical experience spans both traditional sales leadership and modern challenges including remote team management, AI integration, and engaging multi-generational workforces. His insights are particularly valuable for leaders in dealer networks, franchise businesses, and any organisation balancing multiple performance metrics beyond pure sales targets.
